Privacy Policy

This Privacy Policy explains how Sephton Motors (“Company,” “we,” “us,” or “our”) collects, uses, and protects your personal information when you use our website and services. It also outlines your privacy rights and how applicable data protection laws safeguard your information.

By accessing or using our website and services, you agree to the collection and use of information as described in this Privacy Policy.

1. Interpretation and Definitions

Interpretation
Words with capitalised initials have the meanings defined below. These definitions apply whether they appear in singular or plural form.

Definitions

Account: A unique account created for you to access our services.
Company: Refers to Sephton Motors.
Cookies: Small files stored on your device to record information about your activity on our website.
Country: United Kingdom.
Device: Any internet-capable device such as a smartphone, tablet, laptop, or desktop computer.
Personal Data: Any information relating to an identified or identifiable individual.
Service: The Sephton Motors website and related online services.
Service Provider: Any third party processing data on our behalf to support or improve our services.
Usage Data: Data collected automatically when using the website, including IP address, browser type, pages visited, and time spent.
Website: The Sephton Motors website.

2. Information We Collect

2.1 Personal Data
When using our services, we may collect personal information, including but not limited to:

Full name
Email address
Phone number
Billing and shipping address
Payment information (processed securely by third-party payment providers)

2.2 Usage Data
We automatically collect Usage Data, which may include:

IP address
Browser type and version
Pages visited and duration of visits
Date and time of access
Diagnostic and performance data
Approximate location data (if enabled)

3. Cookies and Tracking Technologies

Sephton Motors uses cookies and similar tracking technologies (e.g., web beacons, tags, and scripts) to enhance website functionality, analyse traffic, and improve user experience.

Types of Cookies We Use:

Necessary Cookies: Essential for website operation and security
Preference Cookies: Store user preferences and settings
Analytics Cookies: Help analyse website usage and performance
Advertising Cookies: Used for marketing (with consent)

You can manage or disable cookies through your browser settings. Some features may not function properly without cookies.

4. How We Use Your Personal Data

We use personal data to:

Operate, maintain, and improve our services
Manage accounts and process transactions
Communicate with customers about orders, updates, or support
Send marketing communications where consent is given
Comply with legal and contractual obligations
Analyse user behaviour to enhance our services
Prevent fraud, misuse, or security breaches
Support business transfers or restructuring where applicable

5. Sharing Your Personal Data

Personal data may be shared in the following situations:

With Service Providers: Payment processors, delivery partners, analytics providers, etc.
Business Transfers: During mergers, acquisitions, or sales of company assets
With Affiliates: Who are bound by this Privacy Policy
With Business Partners: For marketing purposes, only with consent
Public Interactions: If you voluntarily share information publicly (e.g., reviews)
With Your Consent: For any other disclosed purpose

6. Data Retention

We retain personal data only as long as necessary to:

Fulfil the purposes outlined in this policy
Comply with legal and regulatory obligations
Resolve disputes and enforce agreements

Usage Data may be retained longer for security, analytics, and performance improvements.

7. International Data Transfers

Your information may be processed or stored outside the United Kingdom. We implement appropriate safeguards in accordance with UK GDPR and other applicable laws to protect your data.

8. Your Data Protection Rights

You have the right to:

Access your personal data
Request correction of inaccurate information
Request deletion of your data
Withdraw consent
Request restriction or portability of your data
Lodge a complaint with the Information Commissioner’s Office (ICO)

9. Disclosure of Personal Data

We may disclose personal data to:

Comply with legal obligations
Protect the rights or property of Sephton Motors
Prevent fraud or illegal activity
Ensure user or public safety
Respond to lawful government or regulatory requests

10. Data Security

We implement technical and organisational measures to protect personal data. However, no method of transmission over the internet is completely secure.